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Picking the right tool. JSON mode (this page) is right when you have one URL and want fields from that single page.
v2 API Change: JSON schema extraction is fully supported in v2, but the API format has changed. In v2, the schema is embedded directly inside the format object as formats: [{type: "json", schema: {...}}]. The v1 jsonOptions parameter no longer exists in v2.
For schema validation failures and other extraction errors, see Errors — extraction-specific issues typically surface as 400 or 422 responses.

Scrape and extract structured data with Firecrawl

Firecrawl uses AI to get structured data from web pages in 3 steps:
  1. Set the Schema (optional): Define a JSON schema (using OpenAI’s format) to specify the data you want, or just provide a prompt if you don’t need a strict schema, along with the webpage URL.
  2. Make the Request: Send your URL and schema to our scrape endpoint using JSON mode. See how here: Scrape Endpoint Documentation
  3. Get Your Data: Get back clean, structured data matching your schema that you can use right away.
This makes getting web data in the format you need quick and easy.

Extract structured data

JSON mode via /scrape

Used to extract structured data from scraped pages.
Output:
JSON

Structured data without schema

You can also extract without a schema by just passing a prompt to the endpoint. The llm chooses the structure of the data.
Output:
JSON

Real-world example: Extracting company information

Here’s a comprehensive example extracting structured company information from a website:
Output:
Output

JSON format options

When using JSON mode in v2, include an object in formats with the schema embedded directly: formats: [{ type: 'json', schema: { ... }, prompt: '...' }] Parameters:
  • schema: JSON Schema describing the structured output you want (required for schema-based extraction).
  • prompt: Optional prompt to guide extraction (also used for no-schema extraction).
Important: Unlike v1, there is no separate jsonOptions parameter in v2. The schema must be included directly inside the format object in the formats array.
HTML attributes are not available in JSON extraction. JSON extraction works on the markdown conversion of the page, which only preserves visible text content. HTML attributes (e.g., data-id, custom attributes on elements) are stripped during conversion and the LLM cannot see them. If you need to extract HTML attribute values, use rawHtml format and parse attributes client-side, or use an executeJavascript action to inject attribute values into visible text before extraction.

Tips for consistent extraction

If you are seeing inconsistent or incomplete results from JSON extraction, these practices can help:
  • Keep prompts short and focused. Long prompts with many rules increase variability. Move specific constraints (like allowed values) into the schema instead.
  • Use concise property names. Avoid embedding instructions or enum lists in property names. Use a short key like "installation_type" and put allowed values in an enum array.
  • Add enum arrays for constrained fields. When a field has a fixed set of values, list them in enum and make sure they match the exact text shown on the page.
  • Include null-handling in field descriptions. Add "Return null if not found on the page." to each field’s description so the model does not guess missing values.
  • Add location hints. Tell the model where to find data on the page, e.g. "Flow rate in GPM from the Specifications table.".
  • Split large schemas into smaller requests. Schemas with many fields (e.g. 30+) produce less consistent results. Split them into 2–3 requests of 10–15 fields each.
  • Avoid minItems/maxItems on arrays. JSON Schema validation keywords like minItems and maxItems do not control how much content the scraper collects. Setting minItems: 20 will not make the LLM return more items — it may instead hallucinate entries to satisfy the constraint. Remove these keywords and use a prompt instead (e.g. "Extract ALL reviews from the page. Do not skip any.") to guide completeness.
  • Use "type": "array" to extract lists of items. If you need to extract multiple items (e.g. a list of people, products, or reviews), wrap them in an array property with an items block. Using "type": "object" for a list will return only a single item. See the array schema example below.
Example of a well-structured schema:
Example of extracting a list of items: When a page contains multiple items (e.g. team members, products, reviews), use "type": "array" with "items" to get the full list:
Are you an AI agent that needs a Firecrawl API key? See firecrawl.dev/agent-onboarding/SKILL.md for automated onboarding instructions.